THE ROLE OF SOCIAL MEDIA IN FOSTERING STEROTYPED LIFESTYLE AMONG YOUTHS
1.1 BACKGROUND OF STUDY
There have being a significant change in the lifestyle of youth with the growth in the use of social media.
According to (Balaban-Sali, 2012), stated that the emergence of new media (internet or digital technologies) changes the way people communicate with each other access and share information. The effect of social media is visible compared to the olden days where people only have to rely on traditional media or interpersonal communication; people now have the opportunity to seek, read, view, and share the information they like, anywhere, anytime, and on any topic (Papoola, 2014).
According to (McQuail, 2011) stated that the power and effect of mass media channels of information on the audience are decreasing; this development has also led to the proliferation of many new channels of communication which include: bulletin board, forums, social networking sites, and many popular and non-popular search engines.
Social media integrates technologies, social interaction, and content creation to collaboratively connect on-line information. Through social media, people or group of people can create, organize, edit, comment on, combine, and share content, in the process of helping agencies to better achieve their mission goals. It is fair to say that human race have wholeheartedly embraced social media.
Social media have changed the way we interact significantly, but it is possible that we are not taking enough time to step back and take stock of what is happening to us. As Ogbuoshi (2004) puts it that "1990s noticed the impact of the internet on day-to-day affairs and the creation now means for individuals to connect and communicate with one another and with data base worldwide and in the process, revolutionize our lives".
In today's information age, the marriage of computer to contemporary media has facilitated sweeping changes to occur before the eyes of our youths and our traditional beliefs. The move to digital communication has resulted in new media environments that are often interactive in nature and allows multiple functions and tasks to be performed on a single piece of equipment such as home computer in television Social media have provided an open arena where the youths are free to exchange ideas on various violent. Most youths associate social media with positive outcome, yet this is not always the case.
Due to the increase in social media web-sites, there seems to be a positive correlation between the usages of such media with cyber bullying, online sexual predators and the decrease in-face-to-face interaction. Likewise, social media seem to be influencing youths' lives in terms of exposing them to images or alcohol, tobacco, and sexual behaviors (Kaplan, 2010). According to Agichtein (2008) ‘’his issue is becoming even more prominent as the youths are starting to engage with such media sites at younger ages". Instead of giving the youths as toy at the dinner table to keep them quiet, parents are now resorting to iPods and other technological devices that are more advanced. It is to this regard that the researchers wishes to examine the role of social media in fostering stereotyped lifestyle among youths.
1.2 STATEMENT OF PROBLEM
The study will try to find out te role of social media in fostering stereotyped lifestyle among youth. The advancement in the level of technology in ICT has influencd the growth of social media in Nigeria.
This technology brought about social media which is a valuable tool but is somewhat misused by today‘s youth. The two main forms that the youth use to access social media are cell phones and the Internet which have brought about major changes in their lifestyle. With the current exposure and easy access that the youth are able to get out of these mediums, this study will establish the impacts it has have on the youth. Issues that are expected to arise out of this research include exposure to problematic materials, online victimization of youth, exposition to unnecessary online marketing and advertising, exposure to dangerous online behaviours, issues of identity theft, the emergence of digital divide and generation gap between parents and the youth.
1.3 AIMS AND OBJECTIVES OF STUDY
The main of the research is to examine the role of social media in fostering stereotyped lifestyle among youth. Other specific objectives of the study include:
- To examine the effect of social media on the lifestyle of youth in Nigeria
- To determine the effect of the use of social media on he behavioural pattern of youths
- To investigate on the factors affecting the use of social media among youths in Nigeria
- To proffer solution to the above stated problems
1.4 RESEARCH QUESTIONS
The study came up with rsearch qustions so as to be able to ascertain the above stated objectives of the study. The research question for the study are stated below as follows:
- What is the effect of social media on the lifestyle of youth in Nigeria?
- What is the effect of the use of social media on he behavioural pattern of youths?
- What are the factors affecting the use of social media among youths in Nigeria?
1.5 STATEMENT OF RESEARCH HYPOTHESIS
H0: Social media does not influence the stereotyped lifestyle among youths in Nigeria
H1: Social media influences the stereotyped lifestyle among youths in Nigeria
1.6 SIGNIFICANCE OF STUDY
The study on the role of social media in fostering stereotyped lifestyle among youth will be of immense benefit the federal government of Nigeria and the general public as it will discuss in detail the role of social media in fostering stereotyped lifestyle among youth. The study will also examine the relationship between social media and the lifestyle of youths
1.7 SCOPE OF STUDY
The study on the role of social media in fostering stereotyped lifestyle among youth. The study will cover the social media and its usage, it will also cover the influence of social media on the stereotyped lifestyle of youths
1.8 LIMITATION OF STUDY
Financial constraint- Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).
Time constraint- The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work
1.9 DEFINITION OF TERMS
SOCIAL MEDIA: Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration
LIFESTYLE: the typical way of life of an individual, group, or culture
YOUTHS: the period between childhood and adult age